Adobe
flow-image

Feeding the Content-Data Loop

Published by Adobe

A virtuous cycle is defined as a beneficial chain of events, each having a positive effect on the next. It’s a fitting concept for the evolution of content and data in the experience era. Businesses rely on customer and content-related data to create personalised customer experiences. They measure the performance of that content—along with any new customer behaviours—to deliver even more relevant experiences the next time around.

And the cycle goes on.

We call this new way of looking at data “experience-centric data.” It’s based on the premise that content and data are created equal in the eyes of the customer experience.

Download Now

box-icon-download

Required fields*

Please agree to the conditions

    

Related Categories Applications, IT Management & Strategy, Big Data, Business Intelligence (BI), Data Warehousing, BYOD, Consumerization of IT, Cloud Computing, Compliance, Content Management Systems (CMS), Data management, Enterprise Resource Planning (ERP), Finance & Finance Management, Infrastructure Management, Data Centers, Service Level Management, Business Process Management, Virtualization, Service Management, Project Management, Collaboration, Analytics

More resources from Adobe