Cloud communications: Digital engagement throughout the insurance customer lifecycle

Published by RingCentral

Today’s consumers are accustomed to digital purchasing experiences with no friction. They’ve been using services such as Amazon and Netflix for years. Yet, insurance companies tend to use traditional methods to sell their services and communicate with policyholders.

This guide explores the need for insurance companies to facilitate digital engagement throughout the entire customer lifecycle and explains how a cloud communications platform can help.

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Related Categories Applications, CRM, CRM, RAID, Collaboration, Cloud, AIM, Workflow